Pickleball, the nation's fastest-growing sport, is serving up a storm. Yet, amid the power serves and spirited rallies, an unintended consequence is gaining momentum—a surge in injuries, enough to dent medical costs by as much as half a billion dollars, according to a UBS report. It's time to take a step back and focus on prevention, particularly of ankle injuries, using innovative solutions like the elastomeric Vero Ankle Brace.

UBS analyst Andrew Mok evaluated the startling statistics. Annual medical costs attributed to pickleball injuries, including sprains, strains, and fractures, are estimated between $250 million and $500 million. The stakes are high, and the treatment costs are hitting health insurers hard.

The boom in pickleball's popularity is undeniable. A whopping 22.3 million people are expected to take to the courts this year, a gigantic leap from 8.9 million in 2022 and a mere 3.5 million in 2019. With this rapid growth, injury prevention has never been more crucial.

Enter the Vero Ankle Brace. This innovative elastomeric brace can provide the support needed to keep you in the game and out of the doctor's office. In a world where 80% of the costs are outpatient treatments and Medicare picks up 85% of the tab, a preventive approach is the best defense against injury.

More than 8 out of 10 pickleball patients are over 60 years old, a group that will find great value in the Vero Ankle Brace's support and injury prevention capabilities.

Embrace your love for the game but remember, your ankles need love too. With the Vero Ankle Brace, you can enjoy your pickleball passion without the pain, reducing the cost on both your wallet and wellbeing.

Pickleball is here to stay, and it's time to equip ourselves properly. Be part of the solution, not the statistic. Play smart, brace yourself, and let's prevent those ankle injuries together.